How Pinterest will grow your creative service business
Ever feel like your business is invisible unless you're glued to Instagram?
You’re not alone. Most creatives I work with — stylists, designers, photographers, florists — are exhausted by the constant pressure to “stay relevant” online. They’re brilliant at what they do, but their marketing? It’s fragile. A little too dependent on them showing up with energy they just don’t have.
Here’s the good news: Pinterest for creatives isn’t about performing. It’s about being findable.
Pinterest is a search engine, not a social platform. Which means once your content is on there, it keeps working. People can find it weeks, months, even years later. So whether you sell 1:1 services, digital products, or both — Pinterest is quietly powerful. Especially if you’re working in short bursts between school pickups, client calls, and reheating your tea.
I’ve used this system myself, and with my clients. One clients who switched from relying solely on Instagram to Pinterest saw 17 low-ticket digital product sales in one week — all from Pinterest. Another got two discovery calls in a fortnight from people who found her content, clicked through, and booked.
So if your content’s collecting dust on social, let’s talk about how Pinterest can do the heavy lifting for you.
Why use Pinterest if you’re a creative service provider?
One of the top questions I get is:
"Is Pinterest actually worth it for creatives like me — or is it just for recipes and home renos?"
Yes, it’s absolutely worth it. But it works a bit differently to social media, and that’s actually the best part.
Here’s what makes using Pinterest as a creative such a smart move:
It’s not about followers, it’s about search. No algorithms deciding your fate. People come to Pinterest with a problem or a plan. Your job? Show up in their search with content that helps, builds trust, and guides them to your services.
It’s built for planners, not scrollers. Your ideal client might be searching “What to wear to a brand shoot” or “personal branding photographer Sydney.” That’s your chance to pop up with a blog post, guide or offer that positions you as the go-to.
It works in the background. Schedule it once, and let your pins keep working while you're making dinner or actually taking a weekend off.
How does Pinterest fit into your funnel?
Honestly, Pinterest alone won’t make you rich overnight (and if anyone tells you it will, run). But paired with your blog, it becomes a seriously powerful funnel.
Here’s how:
You create searchable content: a blog post that answers a question your ideal client is typing into Pinterest right now.
You create a pin for that blog post and add keywords your dream client would use.
That pin leads to your blog, where they get value, get to know you, and start to trust you.
Your blog leads them to a next step: booking a service, buying a template, or downloading your freebie.
It’s not instant. But it is dependable. That’s why it works so well for creatives who are short on time but long on quality.
If you’re not blogging yet, or don’t know what to write, I’ve got an offer called Blogs That Book that gives you ready-made SEO blog post templates written for service providers. Plug-and-play. Done in a cuppa.
FAQs: Pinterest for Creatives
What should creatives post on Pinterest?
Focus on content that answers your client’s questions. Think blog posts, service guides, case studies, and testimonials. Not just pretty pictures, helpful content that gets clicks.
How often should I pin?
Ideally, daily, but you don’t have to do it manually. I recommend scheduling 1–5 fresh pins a day using a tool like Tailwind or even just Pinterest’s built-in scheduler. Set it and forget it.
Do I need to blog for Pinterest to work?
Yes, a blog is where Pinterest traffic should land. You need somewhere for people to go after they click your pin. That’s where the trust-building (and client-booking) happens.
Can I just use Pinterest for my digital products?
Absolutely. I’ve had clients sell templates, courses, and downloads consistently using Pinterest. The key is to create content that helps your audience solve a problem, and naturally leads them to your product.
Pinterest for Creatives: Final Thoughts
If you’re a creative who’s burnt out on social and craving a system that works while you’re offline, Pinterest might be exactly what you need.
And if you’re short on time (and patience), I’ve built something just for you:
👉 Grab Pins That Bring Clients and I will walk you through exactly how to build a Pinterest profile and system that brings clients to you.
Or if you’re thinking “Bonny, I don’t even want to touch the tech,” you can book a Pinterest Audit or Setup, and I’ll do the heavy lifting for you.
Remember:
You don’t need to be everywhere.
You just need to be findable.
And Pinterest is the quiet, clever way to make that happen.
