Are These SEO Mistakes Stopping Clients From Finding You?
If you’ve ever felt like your website is invisible, you’re not alone. Service providers are severely underutilising SEO, relying on social media instead, only to burn out from endless content creation with little to show for it.
The problem? If your dream clients can’t find you on Google, they’re booking someone else.
But it’s not too late to fix it. Here are the biggest SEO mistakes service providers make, and how to fix them so clients come to you instead of your competitors.
Mistake 1: No Separate Pages for Each of Your Services
Why It’s a Problem:
If you have one generic “Services” page listing everything you offer, you’re missing out on serious traffic. Google ranks specific pages for specific searches - so if you lump all your services onto one page, you’re competing for too many keywords at once and ranking for none.
The Fix:
Create a dedicated page for each service.
Optimise each page with keywords that match what your clients are searching for (e.g., “wedding photographer in Sydney” vs. just “photographer”).
Add clear calls to action (CTAs) so visitors know exactly how to book you.
Want SEO-optimised service pages without guessing the right keywords? Grab a Custom SEO Keyword Bank, and I’ll do the strategy for you.
Mistake 2: Ignoring Location-Based Keywords
Why It’s a Problem:
If you offer location-based services but aren’t optimising for your city, region, or country, you’re losing potential clients. Even if you work online, search engines prioritise local results, so without location keywords, you’re invisible to people searching near you.
The Fix:
Use location-specific keywords like “Melbourne branding photographer” or “SEO expert for service providers in the US.”
Add location-based FAQs (e.g., “Do you work with businesses in Australia?”).
Set up Google My Business to increase visibility in local searches.
Mistake 3: Not Blogging (Or Blogging Without a Strategy)
Why It’s a Problem:
Blogging isn’t just for fun, it’s a client-generating machine when done right. Without blog content, you’re missing out on thousands of searches where your ideal client is looking for answers.
The Fix:
Write blogs answering questions your dream clients Google before they’re ready to buy.
Optimise each post for keywords related to your services.
Use blog content to capture leads - add an opt-in to grow your email list.
Not sure what to write? Grab the Booked & Busy Blogging System to start blogging the right way, without guessing.
Mistake 4: Not Targeting Keywords for All Buyer Stages
Why It’s a Problem:
Most service providers only go after high-intent keywords (e.g., “wedding planner for luxury weddings”). But what about the clients still researching their options?
If you only target people who are ready to buy right now, you miss out on the ones who need nurturing before they convert.
The Fix:
Use a mix of high-intent and educational keywords in your content.
Write blogs that answer beginner, intermediate, and advanced questions about your services.
Funnel traffic from blogs → your email list → your offers.
Need a done-for-you keyword strategy? Order a Custom SEO Keyword Bank and let me find your perfect keywords.
Mistake 5: Ignoring Pinterest (A Goldmine for Website Traffic)
Why It’s a Problem:
Pinterest isn’t just for recipes, it’s a powerful search engine that drives website clicks for YEARS. If you’re not using Pinterest alongside SEO, you’re leaving serious money on the table.
The Fix:
Set up a Pinterest business account and claim your website.
Pin your blog posts, service pages, and lead magnets to drive traffic back to your site.
Use SEO-driven Pinterest keywords so your pins rank in search results.
Want Pinterest to bring clients to you? Get my Pinterest Visibility System and start pinning your way to more leads.
Final Thoughts: Stop Relying on Social Media & Start Getting Found
The biggest SEO mistake? Not having a strategy at all.
Every day you rely on Instagram instead of SEO & Pinterest, you’re losing clients to competitors who show up on Google.
Fix these SEO mistakes today, and let’s get your business VISIBLE.
Next steps:
Ready to start blogging strategically? Get the Booked & Busy Blogging System
Want the EXACT keywords to rank? Order a Custom SEO Keyword Bank
Need help with Pinterest? Grab the Pinterest Visibility System
SEO & Pinterest = The Fastest Path to Consistent Leads. Let’s set it up. The Visibility Bundle walks you through it.
