SEO for Interior Designers: Get More Clients Without Social Media

If you’re tired of chasing social media trends, filming content that gets no engagement, and wondering where your next client is coming from, you’re not alone. Most interior designers rely on referrals or social media for leads - only to realise it’s exhausting and inconsistent. But there’s another way: SEO for interior designers.

You found this blog because you searched for something on Google. That’s exactly how SEO works. Your ideal clients are doing the same thing - searching for an interior designer like you. So, why not show up where they’re already looking? Let’me explain how it works so you can start booking dream clients without the social media burnout.

What is SEO for Interior Designers?

SEO (Search Engine Optimisation) is about making your website easy for Google (and potential clients) to find. The goal? When someone searches for “interior designer in [your city]” or “modern home designer,” your website appears at the top of search results. The higher you rank, the more clicks (and clients) you get - without lifting a finger after setup.

Think of your website like your digital storefront. If no one can find it, it doesn’t matter how good your work is. SEO ensures that when people search for an interior designer, your name is front and centre.

Is SEO worth it for interior designers?

Short answer: Yes. Long answer? Let me paint a picture.

Let’s say 1,000 people per month search for “modern interior designer in Sydney.” The top organic result (not an ad) typically gets 30-40% of clicks. That’s 300 -400 people landing on your website each month. Even if only 1% convert into paying clients, that’s 3-4 new clients every month- without social media or paid ads.

If that’s not convincing enough, consider this: most people skip ads. Organic search results get far more clicks than paid ads, making SEO a long-term, sustainable way to attract clients.

The best keywords for interior designers

Not all keywords are created equal. You want to focus on:

• Local keywords: “Interior designer in Melbourne”

• Service-based keywords: “Luxury home interior designer”

• Niche-specific keywords: “Industrial loft interior designer in Sydney”

Avoid broad terms like “interior designer” (too competitive) or “home styling” (not targeted enough). The goal is to attract the right clients who are ready to book, not just random website visitors.

Where to find keywords:

• Google Auto-Suggest: Type a general term and see what Google suggests.

• People Also Ask Section: Answer common questions people are searching for.

• SEO Tools: Use tools like KeySearch to find keywords with high search volume but low competition.

Where to use keywords on your website

Once you have the right keywords, you need to put them in the right places:

• Homepage: Your main keyword should be in your H1 heading and intro text.

• Service Pages: Optimise pages for different services (e.g., “Luxury Interior Design in Perth”).

• Blog Posts: Write blogs on topics your ideal clients are searching for.

• Google Business Profile: Helps you rank locally when people search “interior designer near me.”

• Image Alt Text: Describe images using keywords naturally.

5 SEO steps interior designers can take today

1. Optimise your homepage

Your homepage should include:

• A clear, keyword-rich headline (e.g., "Sydney Interior Designer Specialising in Modern Homes")

• A short, compelling description of what you do

• A call-to-action that guides visitors to your services

2. Create service pages for each offering

Instead of one generic “services” page, create separate pages for each type of interior design service. This helps Google (and clients) understand exactly what you offer.

3. Start blogging

Blogging helps you rank for more keywords and positions you as an expert. Write posts answering common client questions like:

• “How much does an interior designer cost?”

• “Interior design trends for 2024”

Pro tip: Don’t have time to blog? Grab my Booked and Busy Blog System to get SEO-friendly blog templates that do the heavy lifting for you.

4. Set up & optimise your Google Business Profile

This is crucial for ranking locally. Fill out every section, add photos of your work, and encourage past clients to leave reviews.

5. Use Pinterest for SEO

Pinterest isn’t just for inspiration - it’s a search engine. By pinning your blog posts and portfolio, you can drive traffic to your site and attract dream clients. Want to fast-track your results? My Pinterest Visibility System gives you a step-by-step plan to get leads from Pinterest without spending hours online.

SEO for Interior Designers: FAQs

How long does it take to see results from SEO?

SEO isn’t instant, but most interior designers start seeing improvements in 3-6 months. The sooner you start, the sooner you’ll get results.

Do I need to blog for SEO to work?

Blogging helps but isn’t the only way to rank. You can optimise your homepage, service pages, and Google Business Profile for SEO results, too. But yes, if you’re serious about SEO - start a blog.

Can I DIY my SEO, or should I hire someone?

You can absolutely DIY SEO if you have the time. But if you’d rather skip the learning curve and get straight to results, my Custom SEO Keyword Bank gives you the exact keywords to use for your site.

SEO for interior designers: dinal thoughts

SEO is the key to getting consistent, high-quality leads without relying on social media. By optimising your website, using the right keywords, and leveraging Pinterest, you can attract dream clients on autopilot.

Need a done-for-you SEO strategy? Grab The Visibility Bundle or let me handle it for you with Pinterest Management. Your future clients are searching - let’s make sure they find you.

Hi, I’m Bonny

I’m a blogging strategist and copywriter for introverted service providers who want to attract high-quality leads without relying on social media. With over a decade of experience in communications, journalism, and SEO marketing, I help business owners create content that converts - without burnout.

Through my Booked & Busy Blog System, and done for you Pinterest management, SEO and blog writing services, I’ve helped countless service providers get found online and book more dream clients with strategic, search-optimised content.