What Businesses Is Pinterest Marketing Best Suited To?
When people think of Pinterest, they often picture wedding inspo and banana bread recipes. And look, that’s not totally wrong. But the truth is, Pinterest has become one of the most underrated platforms for business marketing- especially for service providers.
If you’ve ever wondered whether Pinterest is the right fit for your business, this blog will walk you through the best business types for Pinterest, why it works so well, and how to get started (even if you’re short on time or tech skills).
I’ve helped service providers use Pinterest to grow their website traffic, book clients, and sell digital products, all without dancing, engaging or burning out. And if you fall into one of the categories below? This platform could quietly become your best-performing and favourite marketing channel.
B2B or B2C - What Works Best?
Before we get into the list, let’s clear something up: while Pinterest is known for being B2C (business to consumer) heavy (and it is), B2B (business to business - where you sell to other businesses not general consumers) businesses can absolutely get results - especially if your offers are helpful, visual, and searchable.
That’s what makes Pinterest such a powerful platform: people aren’t just scrolling for fun. They’re actively searching for solutions.
So, if your business creates content that answers questions, solves problems, or inspires action - you’re in the right place. These are some of the best business types for Pinterest marketing.
Best Business Types for Pinterest
1: Personal Finance & Money Coaching
Pinterest users love anything that helps them manage money better. Budgeting tools, saving hacks, investing tips; this kind of content is always in demand. If you’re a financial coach or offer digital products in this space, Pinterest is a smart play.
2: Home Organisation & Interior Design
Home content thrives here. From decluttering checklists to DIY decor ideas, people use Pinterest like a visual Google for all things home. Designers, professional organisers, and stylists - get pinning.
3: Business & Marketing Educators
Pinterest isn’t just for lifestyle content. It’s where people search for “how to start a business” or “email marketing tips.” If you teach business strategy, sell templates, or run a membership, this platform can drive serious traffic to your offers.
4: Fashion & Personal Styling
Outfits, capsule wardrobes, seasonal edits - fashion is a top-performing category. If you’re a stylist or run an online boutique, Pinterest helps you stay visible long after a post goes live.
5: Beauty & Skincare
Beauty content always performs: skincare routines, makeup tutorials, product reviews. Whether you’re a coach, consultant or product seller, Pinterest is a great way to stay searchable.
6: Food, Recipes & Nutrition
Food is Pinterest royalty. But it’s not just about dinner ideas- meal prep, healthy recipes, and nutrition tips all perform well. If you’re a nutritionist or health coach, you’re missing a huge opportunity if you’re not here.
7: Health & Wellness Coaches
People turn to Pinterest for workout ideas, mental health tips, and self-care routines. If you’re a mindset coach or work in wellness, this platform is already full of your dream clients.
8: Parenting & Family Services
Mums use Pinterest constantly - for routines, sleep tips, activities, and more. If your content speaks to parents, this platform should be a key part of your strategy.
9: Crafters, Makers & DIY Brands
If you sell handmade goods, offer tutorials, or share craft projects, this is where your people are searching. Pinterest loves practical, visual, how-to content.
10: Fitness Coaches & Personal Trainers
Workout plans, fitness challenges, and prep ideas do well, especially if paired with great blog content or freebies.
11: Wedding & Event Professionals
From planning checklists to bridal looks, Pinterest is still the go-to platform for all things wedding. If you’re in this industry and not here, you’re leaving money on the table.
12: Photographers & Content Creators
Showcase your portfolio, share tips, and create evergreen content that gets found. Pinterest lets your work live longer and reach wider.
13: Gardening & Outdoor Services
People are always searching for garden ideas, backyard makeovers, and seasonal planting guides. This niche thrives on Pinterest.
14: Travel Professionals & Bloggers
Pinterest users are big planners. Destination guides, packing lists, and travel tips perform well all year round.
15: Digital Products & Online Courses
Templates, eBooks, and courses do incredibly well, especially if your product aligns with one of the categories above. If you sell anything digital, Pinterest is a traffic goldmine.
Best Business Types for Pinterest: FAQs
Get answers to common questions about where Pinterest fits into your business model.
Do service providers actually get leads from Pinterest?
Yes—and not just bloggers or product sellers. Service providers who use the right keywords and funnels (like what I teach in The Search & Scale System) consistently get traffic and client enquiries from Pinterest.
How do I know if my niche is right for Pinterest?
If your clients are women, your content is educational or inspirational, and you can clearly explain the problems you solve, Pinterest is probably a great fit.
Do I need a blog to use Pinterest?
It helps, but it’s not essential (although I highly recommend it - it’s even a core part of my Search & Scale System). Even a few well-written blog posts or lead magnets can keep your Pinterest funnel working in the background while you focus on client work.
Is Pinterest worth it if I’m only booking a few clients a month?
Yes. Pinterest works well for high-ticket service providers because you don’t need a huge volume of traffic - just the right traffic. One pin can lead to thousands of views over time.
Best Business Types for Pinterest: Final Thoughts
If your business is focused on helping, teaching, inspiring or solving - Pinterest should be part of your visibility strategy. It’s not about going viral or being everywhere. It’s about being searchable.
And when your dream client is typing her problem into Pinterest at 10pm while the baby sleeps, you want her to find you.
Want help getting started?
Grab the Pinterest Kickstart Kit for just $5 it’ll show you exactly how to get set up for client conversions.
Or go all in with the Search & Scale System, the complete step-by-step framework to bring in leads while you’re offline.
Hi, I’m Bonny
Your go-to Pinterest expert (and SEO copywriter) in Australia. Based in a seaside country town about 1.5hrs outside of Melbourne, I help service providers and mums in business stop relying on Instagram for leads and start using Pinterest as a sustainable, search-based strategy that actually works.
With over 10 years of experience in journalism, SEO and content marketing - and a business built between nap times - I’m all about simple systems, real results and content that works while you sleep.
Ready to grow your business without burning out? The Search & Scale System is my signature DIY method, otherwise I have a range of done-for-you Pinterest marketing services you can check out here.
