Do Service Businesses Really Get Clients From Pinterest Marketing?

You’ve probably wondered this: Can I actually get clients from Pinterest?

And look, I get it. You’re running a service business. You’re not planning a wedding or making cupcakes. So Pinterest might feel… random. But what if I told you that Pinterest is one of the smartest, lowest-effort ways to get your business in front of people who are literally searching for what you do?

Because yep — service providers are getting actual paying clients from Pinterest. And I’m about to show you how.

But wait… how do you get clients from Pinterest?

Here’s the truth: if you treat Pinterest like Instagram, it’s probably not going to work for you. But if you treat it like Google? Game-changer.

Pinterest is a visual search engine. It works when you create helpful content that your dream clients are already looking for — then post that content as beautiful, click-worthy Pins. The right person sees it, clicks through, lands on your blog or freebie, and ends up working with you.

It’s not magic. It’s just strategy. Here’s what it looks like in action:

1: Nail your graphics

This one matters more than people think. If your Pins don’t look good, they won’t get clicked. Full stop.

Make your Pins vertical (2:3 ratio), use bold headlines, and stick to a few brand colours that help people recognise you. Canva is your best friend here — heaps of ready-to-go Pinterest templates that look polished and are sized right.

And pro tip: pop your actual website domain on your Pins. If a link breaks, people can still find you. Huge.

2: Stand out on purpose

Pinterest is full of the same kind of pins—muted, pastel, kind of “meh.” If you want to get clicks, don’t be beige. Be bold. Be you.

Use your photo. Add contrast. Say something specific. Remember: your Pin’s job is to grab attention. Your content can do the educating later.

3: Build a simple Pinterest funnel

This is where you turn traffic into clients.

You don’t just want people landing on your site. You want them joining your list, reading your content, and saying “omg I need to hire her.” That’s what a Pinterest funnel does.

It can be super simple:
Pin → Blog post → Services page → Booking

Not sure how to put that together? That’s literally what I help clients do inside The Search & Scale System.

4: Create blog posts that answer actual questions

You do not need to become a full-time blogger. You just need 3–5 great blog posts that your ideal client will genuinely find helpful.

Think:

• “What should a copywriter put on their services page?”

• “How do I get sleep train my baby without crying it out?”

• “What does fibre do for our guts?”

These kinds of posts build trust fast and naturally lead into your offers.

5: Have somewhere to send them

Let’s say your dream client lands on your blog. They love it. Now what?

If you don’t have a clear next step — like a sales page, a booking link, or even a waitlist — you’re missing the moment.

Pinterest gets them in the door. Your site needs to do the selling. If you’re not sure where to start, I help clients with blog writing and conversion-focused service pages inside my Pinterest Management offer. Easy.

Get Clients From Pinterest: FAQs

A few quick answers for the questions I get all the time.

How long does it take to get clients from Pinterest?

It’s not instant — but the results build. I’ve had clients get traffic within weeks and actual leads within a few months. And the best part? One Pin can send traffic for years.

Do I need a big following?

Not at all. Pinterest doesn’t care about follower count. It’s search-based, so you’re not limited by who follows you. I’ve seen accounts with under 100 followers bring in hundreds of website clicks.

What kind of content should I Pin?

How-to guides, tips, checklists, service-based advice. Think: “7 mistakes to avoid on your coaching website” or “How to get clients from Instagram as a VA.” Keep it simple, practical, and solve a real problem.

Can Pinterest actually work for service businesses?

Absolutely. In fact, it’s ideal for service providers. Your ideal client is already on Pinterest searching for help — they just need to find you. Which means: no more shouting into the void on Instagram. You show up when they’re ready.

Do I need to blog weekly?

Nope. Quality over quantity. A few really good blog posts a month can do more than weekly fluff. However, a new URL (doesn’t have to be a blog) a week does help boost your Pinterest results Just make sure each post has a clear point, an opt-in, and ties into your offer.

Want to get clients from Pinterest? Here's your next step:

Pinterest isn’t just about pretty Pins. It’s a lead generation tool — and if you’re a mum in business or a service provider sick of the feast-or-famine cycle, it can absolutely work for you.

→ If you’re ready to DIY it the right way, grab The Search & Scale System.
→ Want done-for-you help? My Pinterest Management package is open (UK friends, click here) — let me take care of the setup, strategy and content for you.

Because the truth is? Your dream client is already searching.

Let’s make sure they find you.

Meet Bonny

Your go-to Pinterest expert (and SEO copywriter) in Australia. Based in a seaside country town about 1.5hrs outside of Melbourne, I help service providers and mums in business stop relying on Instagram for leads and start using Pinterest as a sustainable, search-based strategy that actually works.

With over 10 years of experience in journalism, SEO and content marketing - and a business built between nap times - I’m all about simple systems, real results and content that works while you sleep. Ready to grow your business without burning out? The Search & Scale System is my signature DIY method, otherwise I have a range of done-for-you Pinterest marketing services you can check out here.

Whatever it is, the way you tell your story online can make all the difference.