Pinterest B2B Marketing: The Smartest Platform You're Probably Ignoring
Alright, let’s be real. Most of us think of Pinterest as the place for cupcake recipes, home renos, and maybe a few crafty projects. But here’s the thing - if you're a service provider (especially one running your biz during nap time or in between client calls), Pinterest B2B marketing might just be your best-kept secret.
So grab your cuppa - because I’m about to spill why Pinterest works so well for service-based business owners like you, and how you can use it to bring in real leads without having to be glued to your phone 24/7.
But Wait, Isn’t Pinterest Just for Products?
Nope. That’s one of the biggest myths out there. Pinterest is actually a search engine, not a social media platform. And that changes everything.
Unlike Instagram where people follow people, on Pinterest, people come to search. They’re typing in stuff like “how to write a coaching package,” “branding tips for small businesses,” or “website designer for creatives.” See the difference? It’s intent-based. People come with a mission — and you can show up in those searches.
Yes, ecommerce brands do well on Pinterest, but they’re not the only ones. B2B businesses — think coaches, designers, copywriters, VAs, OBMs — are quietly using Pinterest to:
Drive traffic to their blogs
Attract people who are ready to take action (aka: not just scroll)
Sell digital products
Fill their calendars with client work — without having to post every day
Set Yourself Up with a Pinterest Business Account
This part’s important — if you’re using Pinterest for your business, you need a Pinterest business account. It’s free, super easy to set up, and it gives you access to analytics so you can actually see what’s working.
If you’re already creating content like blog posts or lead magnets, you’re off to a flying start. Pinterest works best when you’re pairing those with pins that are keyworded up and super clickable. (Don’t worry — I’ll show you how to do that inside Pins That Bring Clients. It’s honestly, a game changer.)
Why Pinterest Just Makes Sense for B2B
Here’s why I’m obsessed:
It’s search, not social — Your content lives longer and actually gets found.
Pins have a long life — I’ve had pins still sending traffic to my site 6+ months after posting.
People are already searching for what you offer — Even if you don’t sell physical products.
You can schedule your content — So you’re not tied to your phone or feeling like you’re behind.
One of my VA clients followed the setup inside Pins That Bring Clients and didn’t touch it again for weeks — then messaged me months later saying she had TWO discovery calls booked from people who found her on Pinterest. Another made 4 digital product sales in a week. No trending audios or stories required.
OK, So How Do You Start?
Here’s a simple way to get moving (without making it a whole thing):
Set up your business account — Boards, bio, and keywords matter here.
Blog about the stuff your people are Googling — Think tips, answers, and “how do I” content.
Create pins — Use branded Canva templates to save your brainpower.
Schedule your pins daily — Batch them once a week and you’re good to go.
Keep an eye on analytics — Pinterest will literally show you what’s working.
Want help? Pins That Bring Clients walks you through everything — templates, checklists, and AI prompts to make writing your pin descriptions stupid-easy.
Pinterest B2B Marketing FAQs
Let’s clear up some common questions I get all the time.
Do B2B businesses actually use Pinterest?
Yes! Loads of service providers are quietly killing it on Pinterest. You just don’t always see it because, well, Pinterest isn’t loud like Instagram. But the clicks, calls, and sales are real.
Isn’t Pinterest only for product-based businesses?
Nope. That was true ages ago. But more and more coaches, creatives, and consultants are getting serious results from Pinterest — because their ideal clients are searching there too.
What should I be posting?
Think blog posts, freebies, service pages, low-ticket offers, and even portfolio pieces. If it lives on your website and helps people see your value — pin it.
How often do I need to pin?
Daily’s ideal, but don’t freak out — you can schedule a week’s worth in 30 minutes. Set it and forget it.
I don’t blog… can I still use Pinterest?
Yes — but blogging will make Pinterest way more powerful for you. Blog content helps nurture people after they click through. If writing blogs isn’t your jam, I can help with that too — check out my SEO blog writing services.
Final Thoughts on Pinterest B2B Marketing
Pinterest isn’t a magic wand — it won’t work overnight. But it will work steadily and quietly in the background, even while you’re off doing school pick-up or watching Netflix.
If you want clients to find you (not just follow you), and if you’re done with the hamster wheel of content creation, Pinterest might be your perfect next move.
✨ Want help setting up? Book a Pinterest audit or account setup. Ready to hand it off? I’ve got Pinterest management services that’ll take it off your plate. Or grab with Pins That Bring Clients — it’s step-by-step, done in under an hour, and made for 2-hour workdays like yours.
