How This Branding Designer Sold Templates on Pinterest
If you’ve been wondering whether you can actually sell templates on Pinterest as a service provider — this post is for you.
One of my branding clients was in that stuck place. You know the one: posting on Instagram, getting a few likes here and there, but no real movement. She had a killer template pack just sitting on her site, ready to sell — but no one was seeing it.
We set her up on Pinterest, gave her a clear strategy, and now? She messaged me this week to say she’s had 17 purchases in the past seven days. All from Pinterest. No ads. No trending Reels. No burnout.
Let’s talk about how she did it — and how you can sell templates on Pinterest too.
How do you sell templates on Pinterest as a service provider?
Selling digital products like templates on Pinterest isn’t about going viral. It’s about being visible when people are already searching for what you offer.
Here’s what we did with this client to get her results:
1. Got her set up for conversions
Pinterest isn’t just a platform, it’s a search engine. That means the words you use matter. We focused on SEO-rich board titles and descriptions, optimised her profile for her niche (brand strategy + templates), and linked everything directly to her product pages.
If you don’t have the right keywords, Pinterest will show your pins to the wrong audience — or no one at all. (This is exactly why I created my Pinterest Power Up — so you don’t have to guess what people are searching for.)
2. Managed her account for the first month
We kickstarted things with done-for-you Pinterest management so she could focus on client work while we got her content out there. In just 30 days, we created optimised pins, linked them to her template pages, and started building that all-important consistency.
3. Handed the reins back to her — with a system
After the first month, she took over using The Search & Scale System— my blogging and Pinterest strategy designed specifically for service providers. She kept showing up with the same strategy we put in place.
No burnout. No posting every day. Just slow, steady visibility that built over time.
And now? She’s making low-ticket sales on autopilot. The exact message she sent:
“Bonny, I’ve had 17 purchases of my low-ticket template pack from Pinterest so far this week!”
Why Pinterest works better than Instagram for digital product sales
Your dream clients are searching for solutions — not scrolling hoping to be interrupted.
Pinterest users are actively looking for templates, guides, and resources. When your product is set up with the right keywords and strategy? They find you.
This is how you stop relying on content that disappears in 24 hours and start getting sales from a blog post or pin you created months ago.
How long does it take to get sales from Pinterest?
Let’s be honest — Pinterest is a slow burn at first. But it’s a compounding platform. You post once, and that content keeps working for you long after.
This client started seeing clicks within a few weeks. But the real results came after staying consistent for 6+ months.
Now she’s reaping the rewards while focusing on her actual work — not battling the algorithm every day.
Selling Templates on Pinterest FAQs
Get answers to common questions about how to sell templates on Pinterest.
How many pins do I need to post per week?
Start with 1 fresh pin a day. Consistency matters more than volume.
Do I need a blog to sell digital products on Pinterest?
Not necessarily. You can link pins directly to your product pages or landing pages. However blogs convert better as they nurture your audience.
What type of digital products work best on Pinterest?
Templates, checklists, swipe files, and guides do really well — especially if they solve a specific problem your audience is searching for.
Selling Templates on Pinterest: Final Thoughts
This branding designer didn’t go viral. She didn’t hustle on social. She just followed a clear system that made her product visible to the right people.
And it worked.
If you’ve got a digital product (or you want to finally get eyes on your service offers), Pinterest could be the missing piece.
Want the exact system she used?
Grab The Search & Scale System and get my plug-and-play strategy for getting found and booked through Pinterest — even while you’re off making lunch or doing school pickup.
